Established in 2020, the PRSA Chicago Michelle Flowers Diversity Fellowship Program is designed to attract, recruit and retain people of color to the practice of public relations and communications.

Four Awards of $2,500

As part of its ongoing commitment to foster the next generation of multicultural talent in the field of public relations and communications, PRSA Chicago awards four individual scholarships in the amount of $2,500 each year. Current freshmen, sophomores, juniors, and non-graduating seniors are eligible to apply.

Students must be:

African-American/Black
Hispanic or Latina/o/x/e
Arab/West Asian
East & Southeast Asian
South Asian
Native Hawaiian or Other Pacific Islander
Indigenous/Native American
Two or More Races

The award also includes a summer internship at a Chicago agency or company affiliated with PRSA Chicago. Membership in the Public Relations Student Society of America (PRSSA) is preferred, but is not a requirement.

FAQs

A quick, interactive guide designed to help you understand the application process better and fill out the application form.

FAQs

A quick, interactive guide designed to help you understand the application process better and fill out the application form.

Eligibility

Applicants must meet the following requirements:

Be registered as a full-time undergraduate student at an accredited four-year college or university in Illinois.
Be enrolled in public relations studies, journalism, communications or courses preparing for a career in public relations.
Be a current freshman, sophomore, junior, or non-graduating senior.
Have a minimum of 3.0 GPA on a 4.0 scale.
Race/ethnicity:
- African-American/Black
- Hispanic or Latina/o/x/e
- Arab/West Asian
- East & Southeast Asian
- South Asian
- Native Hawaiian or Other Pacific Islander
- Indigenous/Native American
- Two or More Races

Application

To apply for this award, submit the following:

A completed online application. Click here to apply.
- Full name
- Race/ethnicity:
  - African-American/Black
  - Hispanic or Latina/o/x/e
  - Arab/West Asian
  - East & Southeast Asian
  - South Asian
  - Native Hawaiian or Other Pacific Islander
  - Indigenous/Native American
  - Two or More Races
- Gender
- Address
- Contact information: address, email, phone
- University name
- Major and minor
A 500-word essay that explains why the applicant feels they are a top candidate for the Michelle Flowers Diversity Fellowship and how they uplift Diversity and Inclusion within their university and among their peers.
A recommendation letter of no more than two pages from a faculty member or advisor.
An unofficial transcript of all college/university courses completed that clearly indicates current overall GPA. If you are a finalist, you will then be required to provide an official transcript to substantiate your GPA.

The official deadline for all applications is February 15, 2024.

Selection Criteria

Applications will be judged by members of PRSA Chicago, public relations educators and professionals using the following criteria:

Writing skills as demonstrated throughout the application and essay
Recommendation letter
Academic achievement in overall studies, with an emphasis on industry applicable courses
Awards or honors received for academic or extracurricular achievements, with an emphasis on PR or communications recognition

Notification

Applicants will receive notification by March 2024 and fulfillment of the scholarship funding will occur by April 2024.

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PRSA Diversity Action Alliance

PRSA Chicago is committed to educational development

Diversity Fellowship Program helps attract and train diverse professionals

The Michelle Flowers Diversity Fellowship pays tribute to the meaningful contributions that she has made as a leading African-American pioneer in the PR industry, as well as her deep dedication to diversity for more than 30 years.

About Michelle Flowers

A visionary public relations and marketing entrepreneur, Michelle Flowers Welch is an award-winning expert in the field of multicultural communications. She founded Flowers Communications Group, one of the nation’s top multicultural integrated marketing agencies, in 1991. Her firm was named to Forbes America’s Best PR Agencies 2021 list. One of her firm’s core values is focused on cultivating the next generation of multicultural communications practitioners. In support of Flowers Welch’s lifelong commitment to diversity in the public relations industry, Flowers Communications Group is a founding sponsor of the PRSA Chicago Michelle Flowers Diversity Fellowship Program.

A strategic, innovative thought leader, Flowers Welch serves as a trusted senior counselor to clients and an inspiring mentor to young professionals. Before she discovered her love of agency life, her career included PR roles in corporate, nonprofit and government sectors. She began her career in agency public relations at Golin/Harris and later joined Burrell Communications Group to pursue her desire to work in ethnic marketing.

Flowers Welch holds a master’s degree in advertising from Northwestern University and is a magna cum laude graduate of Winston-Salem State University. Her firm has received more than 100 industry awards for communications excellence. A charter inductee into Northwestern University’s Medill Hall of Fame, Flowers Welch is the recipient of the Publicity Club of Chicago’s Lifetime Achievement Award, a member of the PR News Hall of Fame, and was named PRSA Chicago’s 2017 Distinguished Senior Leader. A member of The Economic Club, she currently serves on the boards of The Salvation Army, PRSA Chicago and the PR Council.

In 2021, she was named as the PRSA Chicago Diversity & Inclusion Team Champion, as one of Chicago United’s Business Leaders of Color, among the PRNEWS Top Women in PR and to iHeartMedia’s Women Who WIN Class of 2021. Michelle was also inducted into the PR Week Hall of Fame.

Most recently, Michelle was recognized with the 2022 Chicago Defender Lifetime Achievement Award and named the 2022 Plank Center Agency Mentor of the Year. Her firm received two prestigious awards – the 2022 PRSA Chicago Organization of the Year and the 2022 PRNews Platinum Award Medium Agency of the Year.